Founded in 2015 by Manish Poddar, Rare Rabbit capitalized on the Radhamani Group’s expertise in luxury garment production, offering European-style menswear with a focus on quality and affordability. With a clear vision for urban, style-conscious consumers, Rare Rabbit quickly established itself as a premium lifestyle brand in India’s competitive fashion industry. Omnichannel Strategy and Brand Differentiation: Rare Rabbit adopted an omnichannel approach, establishing a presence in both physical stores and online platforms to maximize reach. Known for its European-inspired designs and minimalistic branding, Rare Rabbit carved out a unique space in the Indian market, attracting millennials and Gen Z shoppers with a taste for contemporary, upscale fashion. Product Expansion and Vertical Integration: Initially focused on menswear, Rare Rabbit diversified into accessories, footwear, and womenswear, expanding its appeal and customer base. Vertical integration through the Radhamani Group enab